Skip the Ajax Hype; You Probably Don't Need It

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Though Ajax seems all the rage these days, ignore the hype. You could probably live without it. Here's Wikipedia's explanation of what Ajax means: "Asynchronous JavaScript And XML, or its acronym Ajax, is a Web development technique for creating interactive web applications. The intent is to make web pages feel more responsive by exchanging small amounts of data with the server behind the scenes, so that the entire Web page does not have to be reloaded each time the user makes a change. This is meant to increase the Web page's interactivity, speed, and usability." We've been asked a lot about this "tech trend," and our opinions on it. The concise reply: If it doesn't make business sense, don't use it. Companies that are quick to adopt this new technology, but with no clear insight into how it drives business growth, will suffer in the end. This includes having unneeded overhead, maintenance costs, and a myriad of other problems. Not to mention the most important: time. If it doesn't make business sense, don't use it.

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Posted on March 09

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