How To Sell a Dog (and Anything Else)

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  1. Loan the dog to the potential buyer for a week.
  2. Done.

Hooooooraaay!

The psychological effect:

  • We value something more when we can create a sense of owenership around that thing.

For instance:

  1. Bob gives his Toyota a $10K value.
  2. Sam gives Bob's Toyota an $8K value.
  3. Bob, because he values his things more, places a greater value on his items.

A Duke research study, according to behavioral economics expert Dan Ariley, found that those who won lottery tickets to Duke basketball games were willing to sell their tickets for $1800; others who had no tickets were willing to pay $350 to get them.

  1. Own it.
  2. Value it more.

Selling something?

Try these:

  • 30- day trials
  • Loan X free
  • Money-back guarantees
  • Test drives
  • Etc.

Lucrative infomercials freakishly promote their money back guarantees because:

  1. Emphasizing guarantees help get those products into the hands of peeps.
  2. So, when peeps have those items, they start creating a sense of ownership around those products.
  3. Therefore, they place higher values on those items (more than the $19.99 they spent), and end up keeping them.

SHABAMSONNOWYOUTHESTAR

Create ownership.

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Posted on December 06

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