Why Purpose is Important

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Sick of running the business? Want to quit? Most entrepreneurs know these questions well. It's unfortunate. Most buy into the ridiculous wisdom of finding the most opportunistic business idea, and then cashing in. It never works. What then does work? Focus your attention away from your product, and on your purpose. In life, what do you want to achieve in 5, 10, 30 years? It should be a purpose that goes beyond money -- something that you intensely, crazily want to achieve in this world. Figure that out, and then begin to build your business on that purpose. That mindset is better than any business idea, ever.

Wrong, Wrong, Wrong

Most books, magazines, and internet sites tell you the size of your wallet will be proportional your idea's quality. That's false, and it's dangerous. It's advice that's based on theory, not studies. It's given by academics, not entrepreneurs. It's done to sell books, not empower your organization. On behalf of all business knowledge caregivers, we apologize you've received this foolish, ignorant, and incompetent advice.

The Best Business Idea Won't Make You Succeed

The greatest business idea will not make your company great. Look at Tapwave's Zodiac. Great product, lousy company. It's bankrupt. Or look at govWorks. Another good idea, yet was run by inept 20-somethings. It lost VCs $60 million, and ruined lives. Segway? What happens after their patent expires? It'll probably go in the dumps like all idea-based companies. Silicon Valley is littered with numerous ideas. Ideas, folks, become obsolete. Base your business off an idea, and it'll be obsolete once no one cares about your idea. And trust us, that time will come. It's happened to the eight-track, the Sony Walkman, the CD player. The MP3 player that's risen among these doomed products will be archaic too.

Focus on Purpose

Purpose, on the other front, helps you sustain your business. When your business idea fails, you'll continue your business because you'll still have your purpose intact. It's like a guiding star that you're always trying to reach. For us, our purpose is to empower entrepreneurs to change the world. Our ideas can fail. But if they do, we'll continue to build products and provide services that help us reach that guiding star. What must you do? Write a simple, crystal clear purpose that ignites your passions. Post that guiding star on your wall. Then, achieve it. That's better than hiring a million engineers to build the latest, greatest invention. We promise you.

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Posted on February 21

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