<ol> <li>Loan the dog to the potential buyer for a week.</li> <li> Done.</li> </ol> <p>Hooooooraaay!<br /> <br /> The psychological effect:</p> <ul> <li><strong> We value something more when we can create a sense of owenership around that thing.</strong></li> </ul> <p>For instance:</p> <ol> <li> Bob gives his Toyota a $10K value.</li> <li> Sam gives Bob's Toyota an $8K value.</li> <li> Bob, because he values his things more, places a greater value on his items.</li> </ol> <p>A Duke research study, according to behavioral economics expert Dan Ariley, found that those who won lottery tickets to Duke basketball games were willing to sell their tickets for $1800; others who had no tickets were willing to pay $350 to get them.</p> <ol> <li> Own it.</li> <li> Value it more.</li> </ol> <h2>Selling something?</h2> <p>Try these:</p> <ul> <li> 30- day trials</li> <li> Loan X free</li> <li> Money-back guarantees</li> <li> Test drives</li> <li> Etc.</li> </ul> <p>Lucrative infomercials freakishly promote their money back guarantees because:</p> <ol> <li> Emphasizing guarantees help get those products into the hands of peeps.</li> <li><strong> So, when peeps have those items, they start creating a sense of ownership around those products.</strong></li> <li> Therefore, they place higher values on those items (more than the $19.99 they spent), and end up keeping them.</li> </ol> <p>SHABAMSONNOWYOUTHESTAR</p> <h2>Create ownership.</h2> 2009-12-06T07:17:32-08:00 true 891 how-to-sell-a-dog 0 2009-12-06T07:23:18-08:00