Marketing Lead for Small Business

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Finding a marketing lead becomes simple if you know where to look. The problem, though, is where do you look? Here are some ways. Personal friends, family, co-workers, etc. These people know you. Each also knows several hundreds. The easiest and quickest way to get a marketing lead is through your personal acquaintances. Ask them for referrals, and reward them with a finder's fee. Look to customers Build a solid relationship with your customer, and they'll reward you through free word-of-mouth advertising. The psychological effect of a friend referring their friends to you gives you a great marketing advantage. Have business cards on hand We constantly meet people at coffee houses or bookstores, and it's a great way to start a relationship with a potential customer. It's a perfect opportunity, with your business card, to tell them that you want to meet again. Provide an informational website People love information. Satisfy their needs with an information-packed website to let them about your topic. Then have a way for your customer to contact you. Give something for free Whether you hand out free information, tapes, or promotional gifts, potential customers will reward you with an open mind when you market to them. Use trade shows effectively People at trade shows are usually in a buying mood. If you're selling items below $100, it's a great selling opportunity. But if you're a service business, or selling products at the higher end, trade shows can generate several leads.

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Posted on February 18

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