How to Make Things Popular

Why do 978065785609840954 people brave 20 degree weather for some cheap assssssssssss toy every winter?

• 'There's a limited supply for Toy X.'
• 'Therefore, I want it more.'

The scarcer the item, the more you want the item.

1. Google Wave is scarce. Therefore, you want it more.
2. Kobe Beef is scarce. Therefore, you want it more.
3. Your favorite TV show is scarce. Therefore, you want it more.

You + Good Song

Imagine you listening to some dope-*ss song on the radio.

• "OMG! OMG! OMG! Oh, I LOVE this song!"
• "OMG! The melody gets ME every time!"
• "OMG. OMG. OMG. Heart. Melting. OMG."

You fly into the $^@$^@ sky every time you hear the song on the radio.

Yet, what makes it suck?

When you buy the song/album, your listening happiness-goodness subsides:

• "Ahh. I can listen to it later."

You're not as thrilled. You're not as happy.

What happened?

• The song on the radio = scarce supply. ("I can listen to it for the next 3 minutes!")
• The song on your album = abundant supply. ("I can listen to it anytime.")

Make Business Scarce

Increase the value customers have for your products/services/business:

• Limit supplies.
• Make deadlines.
• Create waiting lists.

For instance, take your shop:

1. Slap sign: 'The current waiting list for our services is 1 week.'
2. BAM: You instantly increase your customers' perceived value in your services.
3. Win.

Make things scarce.

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