Web Site Marketing Strategy

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Many small businesses, or businesses in general for that matter, don't have an effective web site marketing strategy. They don't use the internet wisely to grow their business. They usually develop a web site, packed the contents with how great they are, and expect money to roll in. Well, that never happens. Unless you're a multi-billion dollar company, you need better methods to use the internet effectively for your small business. Information is Key First, understand that web surfers don't look for you. What then do they look for? Information, information, information, information. Remember when we said the top marketing priority for small businesses is to build relationships? When you provide your advice, tips, e-zines, you're building a relationship with that customer. Build your sites with quality information about your topic. Make it theme-based, so you'll provide good information from different angles. Your visitor will reward you with repeat visits, and search engines will give you greater listings as you develop more theme-based content. If you focus your site on delivering quality information, you'll have a better web site marketing strategy than 99% of web sites out there.

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Posted on February 18

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