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Scenario: "Dude, we can't sleep if we're going to build the biggest freakin' business in the world. We need to read business books all day, everyday. No rest. Yay!" It's the most underrated activity of most entrepreneurs: sleep!

Why Sleep = Good

Sleep helps you become smarter, letting you fully use all of the tools and whatever else you've learned to build your kick-ass business. According to Psyched for Success:
Sleep consolidates memories, say researchers who measured the brain activity of sleepers who had just learned a new skill. What you learn while you're awake, the researchers hypothesize, is altered, restructured, and strengthened during sleep.
So when you're working like a mad person this week, don't forget:

Strengthen what you've learned with some freakin' sweet sleep. Word.

Posted on October 07

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Scenario: "Dude, I want to interview the most badass marketer in the world. I tell her: 'Yo, I need an interview!' But, she won't respond to my inquiries. Ahh!" To understand why that doesn't work, peep this:

Flashback: You're 16. You just got your license. You want a BMW.

The Convo With Papa:
  1. You: Papa, I need a freakin' sweet ride!
  2. Dad: No! Take your brother's Pinto.
  3. You: But I want a BMW.
  4. Dad: It's too expensive. Go away.
  5. You: Ahh!
End of conversation. Quiz: What would've improved your chances of getting that BMW?
  • a) Papa, I'll run away if I don't get that BMW.

  • b) Papa, I need the ride now, you cheap-butt mutha %^@*$&!

  • c) Papa, I need the BMW because the German auto provides smooth handling, arrow-like electronic stability, responsive engines, and iDrive controls to ensure I'll be in one piece -- safe and sound when I arrive home after volunteering with the city's children hospital.
If you answered C, you're a sexy b*tch because you're correct. (You're an current_entity.official badass of the Trizoko Fan Club.)

"But dude, why is C correct?"

C is correct because one simple word empowers the sentence -- that word: "Because!" By using "because", you drastically boost your odds of getting what you want. You can bother people all you want with your best words; but to really influence people, they want freakishly genuine reasons why you want what you want. (And they'll see right through you if you're lying. Rule of thumb: Always -- always! -- be genuine with your reasons. Manipulative people suck!) Why does "because" work?

It's in the Mutha Lucka Research.

Harvard Psychologist Ellen Langer, who is not nerdy, conducted a study on how giving reasons for requests influenced people:


[Harvard's] librarian shut down all but one of the photocopy machines in a busy wing of the library. This quickly resulted in a long line behind the single operating photocopy machine.

Experiment: Request + Reason

Over the course of several days, Langer had confederates approach a person at the front of the line with a request to "cut" in line. The confederate's request was carefully worded in three different ways. In the first condition, the confederate said, "Excuse me, may I use the Xerox machine, because I'm late to class?" The form of this question, request + reason, resulted in a 94% compliance rate.

Experiment: Request - Reason

In the second condition, a confederate asked, "Excuse me, may I use the Xerox machine?" The structure of this question, a request followed by no supporting reason, resulted in a much lower compliance rate of only 60%.

"Cool! I'll need some examples for my business!"

We hear ya. Some examples to get you on the right path:
  • "I want to meet with you because I feel I can boost your sales."
  • "I want to interview you because I admire your passion for your business."
  • "I want to negotiate the price further because my business's sales have hit a quarterly slump."
  • "I want you to finish the work by tomorrow because I'll need to see the Boss."
And, if you're a single fella/lady and want to get a free night out this weekend, use in sequence:
  1. "I want to date you because I feel we have a lot of things in common."
  2. "I want you to pay for dinner/movies because I have no money."
  3. "I want you to drive because I can't afford gas."
It's genius. (Just kidding.) To boost your chances of getting what you want:

Give a freakishly genuine reason why you want what you want by using the magically sexy word: Because.

Have a great weekend, y'all! p.s. A's rule!
Posted on October 06

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Scenario: "Dude! To work faster, we must work on 10 things at once. Then we'll finish work 10x faster. In the meantime, we'll watch some freakin' TV! And bake some cookies! Yay!" It's something oh-so-common among the entrepreneurial freaks: Multitasking! It seems great on the surface: "The more things you do simultaneously, the quicker you'll finish things." Right? Not quite. Here's why:

Why Multitasking Sucks

The Fab-3 reasons why you shouldn't multitask:
  • You drain productivity.

    You think you're a super badass:
    1. You're doing ten things at once.
    2. You think you'll finish all ten items much quicker than if you were to do each one-by-one.
    3. You end up quarter-assing all ten.
    4. Nothing gets done.
    5. Your clients get mad.

    Boo. We're definitely guilty of it. We're sure you've done it from time-to-time too. Instead of getting something done, you're getting nothing done. Your productivity starts draining like Clay Aiken's popularity.
  • You become dumber.

    "Wait. I become dumb? Meeh?" Oh yes, your badass heard that right. If you're doing two things at the same time, you're not just splitting your brain's capacity to kick-ass. You're dramatically dumbing down your brain. Think Paris Hilton. (Zing!) UCLA Psychologist Russell Poldrack studied the adverse effects on the brain when you multitask:


    Poldrack and his research team recruited a group of volunteers, all in their 20s, and set them to work on a simple categorization task, asking them to sort a stack of cards into different piles depending on the shapes printed on them.


    When the subjects sorted cards without distractions, the brain's hippocampus -- a seahorse-shaped structure used in storing and recalling information -- was actively engaged. When the beeps were sounding, the hippocampus was quiet and the less-sophisticated striatum -- the part of the brain used to master unthinking, repetitive skills like riding a bicycle -- took over.
  • You miss deadlines.

    Productivity drainage + Dumber brain = Missed deadlines. Try this two-day experiment:
    • Today: Try finishing ten lengthy to-do items, simultaneously.
    • Tomorrow: Try finishing one lengthy item one-at-a-time (ten in all), fully focused on each.

    Notice the number of missed deadlines on the first day. Pretty crazy, eh?

How to Really Get Things Done

Use the oh-so-not-yet-famous Trizoko 3 step process:
  1. Focus on one destination point.

    You don't go into the grocery store without getting a certain item. Likewise, you shouldn't work on anything without one clear destination point. "But I have ten to-do items on today!" By fully focusing on one thing at a time, you'll optimize your brainpower -- exponentially improving productivity. That means, you'll complete the ten items faster by taking an item-by-item approach. Peep this model: The total time it takes you to complete Task A by,
    • Multitasking: 41351807498214 hours.
    • Doing one-thing-at-a-time: 0.01 seconds.

    (Okay, we're embellishing it a bit, but you get the point.)
  2. Block out everything else -- like you're an intensely insane, focused badass.

    That is, remove all distractions that keep you from your destination point.
    • No AIMs, MSN, MySpace, or whatever over-hyped product you friendly folks are using these days.
    • No email-checking.
    • No TVs.
    • Nada.

    We'll now act all-mama on yo behind: Clean your desk! A loose paper will ruin your intensely insane focus. A misplaced item will do the same.

    You need the focus of a badass.

    Before a sprint, a 100-meter champion doesn't:
    • check his email
    • chat about what Vanessa wore yesterday
    • give interviews
    • talk to friends or family
    • smoke the peace pipe

    Oh no: he stays absolutely focused with what he's about to do. You need that freakishly focused mentality. Removing distractions helps you get that mindset.
  3. When you're finished, have a new destination point.

    Repeat the steps as needed:
    • Destination A, fully focused
    • Destination B, fully focused
    • Destination C, fully focused
    • etc., etc., etc.

    The secret to all of this, of course: Have as many destination points as possible in a day. Your productivity will soar higher than a mutha luckin eagle.
Say it with us now:

"I am an intensely insane, focused mutha flucka. I do one thing at a time."

Posted on October 05

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Scenario: "Dude, we gotta tell them about our soon-to-be-fabulous business! They'll love us. We'll make hundreds of contacts that way. Then we'll make billions. Yay!"

"You LOVE me, my ideas, and my business, and you can't get enough. Yay!"

Have you ever attended a networking event where everybody and their mama's pitching the "world's next billion-dollar invention" to everybody else? It's a common theme among most networking functions: "Let's talk about me, me, me, me; that will totally excite others -- and, certainly get the word out!" Buh-laaah. Look well-intentioned, but-coming-off arrogant, conceited, self-centered freaks:
  1. No one cares about you.

    One simple reason we at Trizzy don't blog much about what we do on a daily basis: You don't care.
    • Christina just got the highest grade in class. Unless, it impacts your grade/career in any way, you don't care.
    • Jeff just bought a brand new spankin' car. Unless he can drive you to places, you don't care.
    • Alex just snatched the hottest gal in town. Unless that gal has hot friends, you don't care.

    Try answering this sucker: Name your five favorite blogs. Of those, how many include those who talk incessantly about themselves, their girlfriends/boyfriends, what they had for lunch, their philosophies on re-arranging their rooms, and blah, blah?
  2. No one cares about your business.

    Somewhat similar to the first point: Your business idea can rock the mutha flucka out of this world, but:
    1. Most people don't care.
    2. The people that do care are trying to steal your idea.

  3. Johnny only cares about one person: Johnny.

    A plague could wipe out an entire town on the other side of the world, but Johnny would care dramatically more about his personal life:
    • "Dude! Ashley just broke up with me!"
    • "My car got a flat!"
    • "I just got got a fat bucket of Rocky Road ice cream! Yay!"

    It's a f'd-up phenomenon of human nature, but it's a something to understand: Most people significantly care more about their own lives than anything else. That phenomenon should serve as a basis to learn what influences people.

How to Really Network with Business People

If you're looking to network with somebody, use The Trizoko 3:
  1. Forget about yourself.

    Use what we always do: Talk as little about yourself as possible. Strangers that ask you questions about what you do are just trying to be polite. Really, though: They don't care. The more you talk about yourself, the more they're looking for exit doors. As a result: the more network connections you lose.
  2. Genuinely care about helping Johnny.

    When you positively care about helping Johnny, you start learning as much about Johnny's business to see how you can help him. You start asking questions. You start learning about his competitors, customers, employees -- the whole enchilada. As a kick-ass networker, you're driven to help Johnny rock the mother @%^^$! world.
  3. Provide value.

    Now that you understand Johnny's business needs, you can start helping him kick ass. That could be a full-blown no-charge-no-strings consulting report on how Johnny can improve his business -- to -- something as simple as emailing relevant article links to help Johnny's business. The key of course: Provide value, freely.

"So, what do I get if I focus on others?"

We'll be mushy here: Of course, you shouldn't be concerned with what you'll get -- 'cause really, if you genuinely care about other people, people will take care of you. We promise. Anyway, here's what you'll get: You'll experience the reciprocity effect: "I'll scratch your back if you scratch mine." We borrowed that term from Super Psychologist Robert Cialdini. The great thing about human nature: We always return favors.
  • "You help me, and I'll help you."
  • "You help me improve my profits, and I'll help you improve yours."
  • "You help me get more customers, and I'll find you more customers."
  • "You genuinely care about my success, and I'll genuinely care about yours."
(Good guys/gals really do end up finishing first.) The secret to kick-ass networking:

Help people.

Posted on October 04

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Scenario: "Dude, we cannot give criticism. That will hurt our employees' feelings. Then, they will hate us. Then, our company will die. Ahhhh!" Yeah, that's how most "nice" entrepreneurs are. And, who can fault them? They mean well. They have good hearts. But, they probably run bad businesses. Why?

How Avoiding Criticism Hurts Your Company

Three ways:
  1. You get mediocre results.

    When you avoid criticism where it's needed, you send subtle signals to your company that shoddy work is fine, accepted, and will be rewarded.
  2. You shatter the employee's potential.

    Rock star companies bring out the absolute best out every employee. The "let's-be-nice-always-cuz-we-want-happy-employees" approach sucks away that potential.
  3. You kill the other employees' determination to kick ass.

    You pay $5 to John who kicked ass. Then, you pay $5 to Ron who did shoddy work. That's akin to avoiding criticism. What does tell John?
Instead of being the "nice guy/gal", be real. That is, give criticism when you need to do it.

"Okay, so I just yell at them when they're doing something wrong?"

Not quite. Being a freakishly crazy dictator who only yells severely drains employee morale. Saying, "Dude, your work %^@%^^ sucked!" doesn't do squat to improve performance. You need something totally different.

So what do you give criticism correctly?

Three ways:
  1. Be straight up -- in the nicest way possible.

    Avoid the "being nice" approach. When you confront the realities of the situation, you can start improving the situation much faster. Sure, you might want to start with a praise, because
    • (1) they most always did something well,
    • (2) you subconsciously send them a signal that you mean well, and
    • (3) you break down their "S/he's-out-to-get-me!" guards -- opening them up to receiving constructive criticism.
  2. Tell them how they can improve.

    Understand that you won't have the secret answer on how they'll improve. They'll need to figure it out themselves. (Remember: Human nature says we all hate to be told what to do.) The key, of course, is to let them choose their own paths to improvement. According to a Dr. Judith Sills, telling someone how they "might" improve instead how they "will" improve sparks their creativity to kick-ass the next time around.
  3. End your criticism with this: "I truly believe you can be a kick-ass superstar."

    And if you don't believe they can be a kick-ass superstar, you've placed them in the wrong position. Badass managers bring out the absolute best in their employees; criticism, then, is the vital ingredient to transforming them from "high school player" to "Michael Jordan". So, always understand why you're giving criticism.
Use this template:

"Billy Bob, I absolutely appreciate your hard work. I'm disappointed in: ______________, because I know you have so much more potential than that. I'm pushing you hard because I believe you can be the greatest at what you do."

Posted on October 03

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Scenario: "Dude, we gotta research the sucker that we'll build. We gotta segment customers, define market regions, plan price strategies, and the whole enchilada. We'll be billionaires. Yay!" Blah. We hate conventional wisdom -- as you might've noticed from reading our past entries. And if you're subscribed to some "great" blog by some business "expert" who espouses strategy like it's the second coming of Christ, hit the delete key. They're full of crap. (Yeah, we said that sucker.) People who find great ideas don't plan. They don't use strategic planning charts, and all of the blah, blah, blah buzzwords you hear.


It's in the freakin' research: Planning sucks.

According to a study by The National Federation of Independent Business:

"2,994 start-ups showed that founders who spent a long time in study, reflection, and planning were no more likely to survive their first three years than people who seized opportunities without planning."

People who find great ideas use something way beyond planning. It's something seemingly very secretive: They just do something. So how do you do something?

Finding Great Ideas in Three Steps

Use the Trizoko 3:

  1. First, focus on your all-world talents.

    If you're a note-taking, pocket-protector-wearing, nonathletic, mathematical genius, you don't aim for the NBA. You do math. It seems like such a simple concept, but most entrepreneurs break one of the few business rules: If you can't be the best in the world at something, don't do it. But some of you saying, "Ooooooh, I can't be the best. Blah. Blah. Blah." Suck it up, you timid twit. (Kidding: we're not that mean.) Everybody and their mother can be the best in the world at something. You probably just haven't found what that something is. And a note: You don't even have to compare yourself on a national level. It can be something as simple as: "I can be the best in the world at making innovative skateboard t-shirts in Columbus, Ohio."
  2. Think small at first. Grow later.

    Don't put all your eggs in one basket. If you do, and you fail, you've crashed your entire business. That's how most entrepreneurs fail. And, that's why you won't. You're a badass. You use minimal resources to see if an idea's worth pouring more into it. Most ideas will fail, so you'll stop investing in them. For the few that do show potential, you'll invest more -- and if again, it still shows more potential, you'll invest even more -- as the cycle continues. Not only does this keep your financial resources healthy, but it'll allow you more room to find and nurture more ideas that will kick ass for your business.
  3. Experiment, experiment, experiment -- like there's no tomorrow.

    You'll fail. Deal with it. As Trizzy's rule of thumb goes: The more failures you have, the more successes you'll find. Remember: You can't plan for success. Just study the world's most revered companies: Most of Google's product innovations have miserably failed so far; yet, they continue freakishly fattening its bottom line. That model's similar with Apple, Starbucks, and 3M, and any other freakishly innovative company.

The moral:

Planning sucks. Failure rocks. The more failures you have, the more successes you'll find.


Posted on October 02

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Scenario: "Dude, that Trizoko journal has told us everything we need to know about stress management. We have all the tools possible, already! Yay!" Although we're absolutely flattered, we're not quite that good -- nor will we ever be that good. With that sucker said, here's another kick-ass way to lower your stress: Vitamin C (Yeah, and we know some of you guessed weed. Shame, shame, shame. Kidding.) German researchers studied the effects of Vitamin C on stress:


The researchers subjected 120 people to a sure-fire stressor--a public speaking task combined with math problems. Half of those studied were given 1,000 mg of vitamin C.


Such signs of stress as elevated levels of the stress hormone cortisol and high blood pressure were significantly greater in those who did not get the vitamin supplement. Those who got vitamin C reported that they felt less stressed when they got the vitamin.
So when you're free this weekend, pick up some Orange Juice or vitamin C supplements for your office.

Vitamin C will reduce that stress like it ain't no thang but a chicken wing on a string.

Posted on October 01

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Scenario: "Dude, you can't improve a relationship that quickly. It takes time to sit down, and talk, and try to resolve differences. No shortcuts. Yay!" But...dude, you can fix a relationship in two seconds. Here's what you fabulously do:

Bring laughter into the situation.

That's it. Force yourself if you have to. Rule of thumb: if you're laughing with somebody, you're strengthening/improving/fixing a relationship with that person. Why?

It's in the research.

According to Dr. Robert Provine:
Laughter establishes -- or restores -- a positive emotional climate and a sense of connection between two people, who literally take pleasure in the company of each other. Of course levity can defuse anger and anxiety, and in so doing it can pave the path to intimacy.
Of course, laughter's not the cure-all medicine. But, it does break down barriers to communication -- and gets you talking openly. If you're having a troubling relationship with somebody, there's no better method than laughing to get you on the right track. The fab moral:

Laughter is a helluva drug.

Posted on September 30

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Scenario: "Dude, to complete all of our client projects, let's just set a single deadline. Then we'll try to finish all of our projects by the deadlines we set. Everybody does that. We'll accomplish so much, and be billionaires. Yay!" Blah. Here's why: The familiar cycle-that-keeps-on-cycling, known to most business builders, goes:

  • Day 1: "Dude, let's finish this project by the next month! Yay!"
  • Day 30: "Dude, we haven't finished yet. Let's re-set the deadline to the next two weeks. Yay!"
  • Day 45: "Man. Still not finished. We suck. Let's re-schedule the deadline to 15 more days. Yay!"
  • Day 60: "Uh-oh. Still not finished. Let's turn in this shoddy work, anyway."

It's a vicious cycle that we're sure you're familiar with if you've ever worked on any big project for you, your client, or your company.

We call it the "Set-it-and-forget-it" cycle.

(Yeah, we kind of stole the term from that awesome Rotisserie dude in those infomercials.) That is, you set a single deadline for your project (e.g. "Get Lisa's project done by the end of the week.") -- then you completely ignore the project until a few days before it's due. As a result, you turn in shoddy work well after the deadline. Sound pretty familiar, doesn't it?

To most of us, "One-Big-Deadline" is a fact of life.

That was the continuing theme when we started Trizzy. To an extent, it still is -- and we admit it. That's why we're re-writing this article so you won't make the same mistakes we did -- and still do. So how do you turn kick-ass work on time? Simple:

First, set the ultimate deadline; then set a series of deadlines in between.

It's so easy, it's sexy. Four reasons why you must set a series of deadlines:

  1. It gets you working now.

    Most people set deadlines way in advance. Then, they tell themselves: "Hey, that deadline's not until the next five months. We don't really have to focus on the sucker yet." So they don't work on the project until that very last month. As a result: shoddy work delivered well behind schedule. A series of deadlines on the other hand, gets you producing now -- by breaking that big-ass deadline into a series of small, manageable ones.
    • You can't climb Mount Everest without setting milestones.
    • You can't climb a flight of stairs with one leap.

    No, you take it step-by-step. A series of deadlines gives you those steps, and drives you to produce results now to start climbing those steps.
  2. It gets you producing kick-ass results at every stage of the project.

    When you set a big deadline, you're focused on the big picture. That's it. You don't worry about the small details. You don't have any milestones for the project, except for that ultimate peak. Instead of excelling every step of the way there, you're bumbling around clumsily trying to get to the top -- without building a solid foundation to get there.

    Say you're starting a Mexican restaurant near a university. You have two ways to set your ultimate deadline.

    Scenario 1:
    • Deadline ^1 (Day 20): Open taco restaurant to students.

    Scenario 2:
    • Deadline ^1 (Day 1): Get chef.
    • Deadline ^2 (Day 5): Get friendly front-line workers.
    • Deadline ^3 (Day 7): Get tacos shells, condiments.
    • Deadline ^4 (Day 10): Lease retail space.
    • Deadline ^5 (Day 15): Furnish space.
    • Deadline ^6 (Day 16): Send out marketing materials.
    • Deadline ^7 (Day 18): Finish training workers.
    • Deadline ^8 (Day 19): Get meat. Get cheese. Get drinks.
    • Deadline ^9 (Day 20): Open taco restaurant to students.

    Why Scenario 1 Sucks; and Why Scenario 2 Rocks
    1. Scenario 1 psychologically makes you think you have way more time to open the shop. Then like most people, you'll probably wait until Day 10 to even really do something. By Day 20, you'll likely miss the deadline. By Day 25, you'll open your shop -- but you're missing condiments and cheese, and other assorted -- but vital -- stuff.
    2. Why Scenario 2 rocks: This scenario gets you kicking ass every step of the way there. You have clear small deadlines/milestones to help you kick ass on that ultimate big one.
  3. It keeps you on track to getting the sucker done on time.

    How many times have you made good on your self-set deadlines? Likely, it's not working in your favor. A series of deadlines on the other hand works to your advantage because you'll have many chances to complete a deadline if you miss one. For example:
    1. You miss Deadline ^1.
    2. You know you've set Deadline ^2 for tomorrow.
    3. You work overtime trying to complete both Deadline ^1 and Deadline ^2 for tomorrow.

    In other words, you get more chances to make up for your missed deadlines. This keeps you on track and boosts your chances to finish the entire enchilada by that ultimate deadline.
  4. It's in the research.

    Yeah, you know we don't claim things if they're not absolutely right, would you? Research by MIT's Dan Ariely and INSEAD's Klaus Wertenbroch concluded that setting a series of deadlines works best:


    In one experiment, three groups of people were asked to complete a complex proofreading assignment.
    1. The first group was given a single deadline, three weeks out, for completing all the work.
    2. The second group was given a series of interim, weekly deadlines for completing portions of the job.
    3. Members of the third were told to set their own interim deadlines. Participants were paid according to the number of errors they corrected and were penalized for missed deadlines.

    The Results

    The results showed dramatic differences in both the timeliness and the quality of the work performed by the three groups.
    1. The worst performance on both counts was turned in by the group with a single, end-of-project deadline. Their work, on average, was 12 days late, and they corrected an average of only 70 errors.
    2. The best performance was delivered by the group that was given a series of interim deadlines; their work was only 0.5 days late on average, and they caught 136 errors.
    3. The performance of the group that set its own interim deadlines fell in the middle: 6.5 days late, on average, with 104 errors caught.

So when you're setting that one, big deadline -- don't forget to add those smaller ones as well. The moral:

Set a series of deadlines. Start noticing your badass kicking ass.

Posted on September 29

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Scenario: "Dude, I want to be a fabulous entrepreneur. But, I suck at the little details. I'm screwed. I will drive off a cliff tomorrow. Yay!" Hold on there, buddy. Take a chill pill. If you have a weakness at something that's absolutely vital to your company, you have hope: Every single freakin' one of your weaknesses can be fixed. No, not by you -- but, by the millions out there who are craving to kick-ass where you suck. Scene:
  • Meet Yourself.

    You're a sexy, passionate chef. You start an Italian restaurant in the Big Apple. You're a star at cooking. You love it. Time it takes: 20% You suck at presenting. You hate it. Time it takes: 80%
  • Meet Ann.

    Ann's a passionate designer. She works right along side you at your Italian restaurant in the Big Apple. She sucks at cooking. She hates it. Time it takes: 80% She's a star at presenting. She loves it. Time it takes: 20%

What should eventually happen?

It seems obvious: Let Ann focus fully on presenting, so you can focus fully on cooking. But folks, in businesses across the nation and across the world -- from the Pacific Ocean to the Atlantic to the Indian, it's the continual theme: Workers never focus fully on what they do best. Lebron James shouldn't paint. Picasso shouldn't act. Tom Cruise shouldn't play basketball. Nor should you do where you truly, sadly, pathetically, unfortunately suck.

If you suck at something, don't do it.

Why? Three reasons:
  1. We're more productive doing things we're absolutely passionate about, and where we kick ass.

    Give a passionate musician a guitarist, and watch her shine in a week. Give a basketball-obsessed kid a basketball, and watch him shine in a week. When we're absolutely passionate about what we're doing, it's as if we're using every part of our brain to obsessively focus on what we're doing. Nothing makes us more productive. According to researcher James Loehr, we're at our best when we're absolutely confident and passionate about our work:
    Positive emotions ignite the energy that drives high performance... During our early research, we asked hundreds of athletes to describe how they felt when they were performing at their best. Invariably, they used words such as "calm," "challenged," "engaged," "focused," "optimistic," and "confident."
  2. We take an insane amount of time trying to fix our weaknesses, but end up sucking anyway.

    Think back to the time you studied for your Calculus final. How was it?

    Case 1

    For most of you, it was boring. Blah. Sucks. It probably took consecutive all-nighters. Your average butt likely got somewhere in the B-range on the test.

    Case 2

    Now, remember that nerdy bastard who barely studied for the test, probably played video games all week, and drank tons of SoCo the night before -- but the mutha flucka got a freakin' 98% of the mother $^@%^% test? It happened too often. (Yes, this article writer is bitter.) Most of us spend inordinate amounts of time in our businesses trying to shore up our weaknesses. Think of your typical day: If you're like most of us, you're spending crazy hours doing stuff you hate, but you feel are "necessary". Our tip: Immediately hand over stuff you hate to someone who's absolutely passionate about that stuff; you'll boost company productivity like a mother.
  3. We live once: Let's do what we absolutely love every second of our day.

    Uh-oh, the mushy stuff: If you're not having an absolute, passionate, crazy blast at what you do, it's time to hand it over to someone else. Life, as it turns out, should be fun.
The moral:

Your junk is another's jewel. Give it to someone who passionately wants it.

Posted on September 28

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