How Shy People Can Sell

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  1. Face-to-face selling scares you.
  2. You need sales.

What do you do?

Get a list of contacts from Jigsaw, Hoovers, Experian, InfoUSA, or any other list broker.

Approach sales online through email/contact-forms/blog-comments.

The Pitching

Instead of pitching outright -- since the intended prospect will just label you as some spammmmmer:

  1. Establish your credibility (e.g., provide valuable comments on blogs, give them a few tips on how they can approach X better, send them snail mail, research their industry,help them improve their businesses/lives)
  2. Once you've established some credibility that distinguishes you from the other marketing emails they get everyday, provide a personalized email/contact-form pitch.

The more personalized your pitch, the more receptive Prospect X will be to your pitch.

Have shy team members?

  1. Your shy team members = critical sales force you haven't yet tapped.
  2. Have them do the above.

Anyone, and everyone, can sell.

Crazy social people online = shy people, who love to talk, but can't express themselves as well offline.

  • We humans = social animals who need outlets to express ourselves.
  • Think the stereotypical MMORPG gamer (e.g., Warcraft).

If you/your-team-member feels more comfortable talking to strangers online, use online as the primary sales mechanism.

You'll break down barriers to meeting new strangers/clients, and grow your ridiculous business.

SHWINNNN.

Exploit strengths.

Sell your way.

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Posted on November 20

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