Why You're Not Converting Your Sales

You're selling a product.

1. Customer Carlie has to sign Form A.
2. Then Form B.
3. Then create their account cards.
4. Then call a number.
5. And send an email confirmation.
6. And then form C.
7. And then more forms.

Hurdles, Hurdles, Hurdles

Ever customer hurdle decreases a customer from ordering from you.

• The more clicks a customer has to do on your website to order X, the less likelier you'll convert the customer.
• The more contacts he has to make to order X, the less likelier you'll convert that customer.
• The more people he has to reach, the less likelier she'll buy from you.

You start with a 50% conversion rate.

• And it starts dwindling by 20% for every successive hurdle that you put in front of Customer Carlie (e.g., 40%, 32%, etc.).

If you have important forms Customer X needs to fill out, try to incorporate those steps after the sale.

Eliminate Stuff

Tip:

1. Find 1 way to eliminate a customer hurdle.
2. Repeat until you strip everything such that a Little Lilly can order from you effortlessly.

BAM.

Rid hurdles.

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