The Power of Embracing Dumb

1. You're gunning for perfection.
2. You play everything conservatively.

BAM:

• Your business doesn't grow.
• Your business doesn't reach more people.
• You don't find ways to increase bottom lines.

How NFL Players Become Better

During the NFL preseasons, quality coaches encourage players to play with more risks:

• Quarterbacks throw more risky passes.
• Wide receivers go longer.
• Cornerbacks play closer.

They look dumb as they throw more interceptions, drop more balls, and give up more touchdowns -- but they grow much more as football players -- as:

• The quarterback becomes better at throwing long passes.
• The wide receivers become better at running longer routes.
• The cornerbacks become better at locking down receivers.

Play with more risk.

Embrace the power of looking dumb.

You go farther.

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