How to Choose Your Next Product Idea

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How did Wayne Gretzky become so good at hockey? He stressed this mofro:

  • "I skate to where the puck is going to be, not to where it has been."

Crazy dooders instead take this route:

  • WE WILL BEAT FACEBOOK
  • WE WILL COMPETE AGAINST OCTOBER 2009 FACEBOOK

Crazy dooders eventually fail months later as MARCH 2010 FACEBOOK COMES ALONG AND KICKS ASS.

How do great companies choose select their next product ideas?

  • They focus on where technology is going.
  • They then build stuff that accommodates that future.

For instance, YouTube was a freakish money-loser for Google when Google purchased it for $1.6B.

Peeps were saying:

  • Google's losing billions!
  • Gosh! What is Google thinking!
  • LOLOLOLOLOL at Google inept execs! FAIL FAIL FAIL

But then like crazy monster freak of muscles Donovan McNabb of the Phila-$^@-delphia Eagles playing against little 3-year old one-legged toddlers with asthma, Google went storming back.

  • Google knew that hardware costs would continue to decrease like a freak.
  • Google also knew video was going to be an even bigger medium for the internet's future.
  • What happened?

Google's now reaping ridiculous profits through YouTube, as costs dwindle; and, the social video monster will help them compete like KINGS as the web gets more interactive.

The steps:

  • See where the world is going.
  • Build for it.

Compete against Future.

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Posted on November 03

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