How Being Technologically-Advanced Sucks

1. You pride yourself on the latest-and-greatest.
2. You keep your products technically-superior to everyone out there.
3. You pour chunks into your R&D.

Three weeks later, your stuff becomes obsolete.

So what do you do to keep yourself on top?

1. You expend more resources.
2. You expend more people-hours.
3. You expend more $$$.

The next thing you know:

• You're running out-of-cash.
• Your team is getting psychologically burnt.
• Your resources in sales = BOO.
• You impede @^^% momentum.

And to top it all?

Your customer probably couldn't care less about the technically-advanced widget anyway.

The Pareto's Rule:

• Your customer will love the 80% of what you can offer.
• Doing that extra 20% will destroy 80% of your time.

Try this:

1. Build a product.
2. Spend a freakish-gi-nourmous amount of time selling that one product.

@@The less you change/modify/alter that product, the more you drive down costs, and the more profitable you make your company.**

Check:

• Coke.
• Big Mac.
• Hershey's Kisses.
• In-and-out burgers.

Did those products change over their 100/75/50 @^^^@ years?

No mother-effin-Jo-ZAY-NO-WAY!

Those products = adored by generations-upon-generations-upon-generations-upon-generations-upon-generations.

It's like this:

1. Coke man in 1886: "I formulate formula for Coke. Ta-de-da-de-da."
2. Coca-Cola: "We sell billions."

Done.

Freak.

The @^^%$^ RULE:

The less brainpower you use to sell XYZ, the more you'll sell XYZ.

Use Less Brain.

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