How to Increase Your Brand's Recognition

Joe Bibo interviews Schmo; Schmo respond with the repetitive WEs:

• "We do X."
• "We focus on X."
• "We provide X.

What happens when you use WE in your company newsletters/websites/manuals/docs/etc.?

• Using WE sucks you up.
• Instead of strengthening your company's brand in front of anyone who listens you to, you strengthen the word WE.

Instead, try using your company name more.

• Trizzy does X.
• Trizzy focuses on X.
• Trizzy provides X.

The more you see someone, the more you like that someone.

The more you hear about X, the more you're fond of X.

• It's how we developed middle school crushes.
• We constantly think about Person X.
• Every time we thought of Person X, the more we liked Person X.

You respond more to the name "Miley Cyrus" than you do "Demi Lovato" because you hear "Miley Cyrus" more.

Make people subconsciously like your company more by repeating your company name like a %^@%^@ freak.

[Your company name].

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