The Power of Wearing Your Company T-shirt

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What do you do when you wear your company t-shirt when you go out in public? 

You start marketing your business to everyone that sees you.

  • "HEY! What's HighFlyinWidgets4Me?"
  • "We service blah, blah, blah, blah."
  • "Oh! Awesome! My uncle needs you!"

Or, you start finding tapping a greater talent pool:

  • "Oh craaaaazzzzyyy! I have THE guy for you to interview!!! AHHHHHHH! AHHHHHHHH! OMG!!! OMG!!!"

The Twitter and Zynga teams recently appeared at a startup conference (YCombinator's 09) sporting their company t-shirts even with their companies being valued in the hundreds of millions.

You increase your company's brand recognition with Bob every time Bob sees your logo/name/etc, while indirectly pitch his network your services.

With marketing being a numbers game, the more pitches, the more conversions.

Sport it like a champ.

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Posted on October 29

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