How To Design Your Corporate Identity

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  1. Designer Deshamazooloo designs a sophisticated work of art for your corporate identity.
  2. Novice designers can't do something similar. OH NO.
  3. You're happy to pay the ridiculous price for something so amazing, sophisticated, so intricate.

What happens?

After you pay Designer Deshamalozoo's high price for the designs of your logo and your business card, you think:

HEY WE NEED A WEB DESIGNER TOO YAY HIGH FIVE

So you search for a web designer who can produce the sophisticated, complex, and super detailed design that Designer Deshamalozoo gave you for your corporate identity.

You search high and wide; it turns out only the highly expensive web designers can produce something with the same sophistication.

OH NO I HAVE TO PAY HIGH PRICE OH NO

The Hidden Costs of Design

You know that branding takes repeated exposure of your company's look and feel to solidify that relationship with your customers.

So, begrudgingly, you pay the high price for your new web design to maintain your corporate identity.

SHABAM SHABAM SHABAM SHABAM SHABAM SHABAM SHABAM SHABAM SHABAM SHABAM SHABAM SHABAM SHABAM SHABAM SHABAM SHABAM SHABAM SHABAM SHABAM SHABAM

Now, you have to design your company's packaging and advertisements, requiring even more ridiculously expensive design talent that will break your bank even more.

BUT WAIT IT DOESNT STOP THERE OH NO

You now have to design more pages into your website, costing you even more to get someone who can maintain the website's sophisticated look.

Your wallet dwindles; you barely have any money left; you cry like a little juiced-up ostrich trying to find his mom who's on PCP.

You started going downhill when you had Designer Deshamalozoo design something super sophisticated that only other super amazingly talented designers (who cost major $) could emulate.

BOO

Say NO to High-Maintenance Corporate Identities

Apple, Target, and Google not only kept their designs simple to  look nice; they made their designs simple because it simply made good business sense.

Simple designs help companies save as much $ as possible over the long run because the designs are low maintenance.

  • The companies avoid spending major bucks for every design
  • A design's start-to-finish time is quick/quick/quick
  • They can find affordable designers in the future to maintain their corporate identities rapidly and easily

Save. Save. Save. Save. Win.

An amazing designer who could design something simple that's easily maintainable is worth the extra fees.

Design something simple; save major $ over the long run.

Simple. Save.

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Posted on October 27

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