What Customers Your Business Wants

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  1. You have a coffee shop at a vacation spot.
  2. You're doing your first marketing blitz.

Who should you target?

  • Option A: Vacationers
  • Option B: Hotel staff

Companies that exponentially grow look for customers who come back:

  1. Time...
  2. ...after time
  3. ...after time
  4. ...after time
  5. ...after time
  6. ...after time
  7. ...after time

People who repeatedly buy from you = The super0ideal customers

  • You'll get more bang for your marketing dollars.
  • They'll repeatedly return with kaching.
  • They're more likely to refer you to other customers.
  • They're lifetime financial support for you: F.A.T.

How do businesses grow and thrive?

Like this:

  • 1st year: Customer A sends them $1.
  • 2nd year: Customer A, B send them $2.
  • 3rd year: Customer A, B, C, D send them $4.
  • 4th year: Customer A, B, C, D, E, F, G, H send them $8.
  • ...and it grows like a fatty...

Target repeatable buyers.

Think repeatable Johnny.

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Posted on May 16

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