How Trivial Tasks Destroys Creativity

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Scenario: "Dude, I've done a million things everyday for the last year. Where are my billions? Ahh!" But dude, peep this: You'll never build kick-ass businesses if you're placing a million items -- most of them tedious/insignificant -- on your to-do lists. Why? Think it this way: Every one item that you complete on your to-do list means you're depleting a portion of your brain's ridiculously-creative capacity. That is: the more things you do, the less creative you become.

"So what do I do?! What do I do?"

Reduce/remove are the menial, tedious, trivial stuff that don't boost your brainpower. For instance, these include:
  • checking your email inbox 20 times a day
  • answering the same customer questions 50 days in a row
  • checking ESPN.com 5 times an hour
  • managing employee paychecks every two weeks
  • choose your own: __________________
If you can reduce the number of times you check your email inbox to 2, incorporate a customer FAQs on your website, check ESPN.com once right before bed, and hire a payroll person/firm, your brain will be that much sexier. Rule of thumb: Remove as many trivial items you do to conserve your brainpower. The template to get you on your fabulous way:

"My sexy brain is my Ferrari. I use it where I absolutely need it. I rest it for grocery trips. That's how my badass rolls."


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Posted on December 04

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