Biz Tool: Google Trend-izing your way to growing markets

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Others use it to find which countries search the most for porn; we, feeling a little more dull, use it to find markets that love business web tools. Google Trends works as a great tool to search markets interested in your products. It's also an essential business tool to study the markets' growing interests, which of course, will help you plan for and build your future customer products.

How Google Trends Works

The beauty in Google Trends resembles Google's other products: its simplicity. Enter keywords, separate multiple ones with commas, and see what keywords the world is searching (i.e. what they want, need, love, desire, hate, despise, don't care, et al). You'll then be presented with graphs that depict trends about the popularity of your keywords. viz2.png We don't recommend you use the tool as the basis for your marketing research (See: How to Really Do Market Research). That is, don't spend your entire chunk of cash into something just because Google Trends tell you it's a mega-growing-interest product. Chances are, it's just a fad--and in most cases, it's just a fad. Instead, use Google Trends to find and brainstorm potential ideas or products you could offer your customers. Word to your mother.

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Posted on May 24

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