What Will Slow Your Business's Success

Imagine a football team playing with no bench players.

1. A key player starts sucking.
2. No one fills the role of that player.
3. The team suffers.

A business with no backup plan in case a critical player underperforms amplifies its odds of failing.

For instance, say you have a vendor/partner who generates leads for your company.

• No leads = no sales.
• No sales = no operations.

What happens when the vendor responsible for generating leads consistently underperforms, misses deadlines, and becomes a freakish cost burden?

Your entire team starts suffering.

When you have no backup team to instantly replace the critical role, you prolong the S.U.C.K. much further.

No backup team means you either stick with the underperformer and settle for an unpredictable future, or expend ridiculous time/energy/money to find replacements -- stalling your company's engine.

Tips

1. List your critical roles.
2. Have a backup team ready to go instantly if a critical team member can't perform (e.g., underperforms, goes out of business, gets sick, quits, etc.)

For example:

1. Team Bob hires Vendor X, a web delopment company responsible for its website.
2. Team Bob also has interviewed and qualified Vendor Y, and has complete documentation ready for Vendor Y if Team X can't fulfill its duties.

Team Bob ensures its company engine/success will keep ticking if Team X ever suffers.

Risk management WIN.

Backup.

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