How To Grow Your Company

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In business, you have things that you repeatedly do that grow your company.

Call those habits.

The more that you develop those habits, the more that your business grows.

WHATWHATWHAT

Take this cycle:

  1. Call prospects.
  2. Provide demos to those prospects.
  3. Close those prospects.
  4. Do Work A. B, C, D, E, etc. for those customers.
  5. Bill those customers.
  6. Provide support.
  7. Upsell.

The cycle = Your Wheel of Habits.

If you call more prospects, your business grows.

You want to get your company to develop that habit to NOT SUCK.

Now, your baaaaadddd self could do it on your own -- but when you focus on something else (e.g., demo'ing for a prospect you just converted), your business suffers because no one is calling prospects.

  • Opportunity costs: BAMBAMBAM.

To combat that beeeyotch, hire dedicated peeps to call prospects.

Your business starts growing as you develop a MUTHA$&@"$&@ HABIT of calling prospects each and every minute of your ridiculous work day.

Then Can't Fulfill Demand?

Once you're bringing in oh-so-much business and you can't demo fast enough, hire dedicated peeps to fulfill the demand.

Habit ^2 develops.

SHWIN SON.

And on, and on, and on.

The point of hiring: To get your company to do things repeatedly that grow your company.

HIGH FIVE!

The Repeats.

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Posted on December 08

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