Market to Yourself

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Here's a great small business marketing solution. If you ever took a business marketing class, your professor probably taught you that marketing begins with identifying a target market -- then revolving the product's needs around an imaginary person. We're telling you to erase that thought. It's bad marketing. You don't know the person's needs, emotions, and psychological mind when looking at your product. It could probably take some guesswork, but those odds are bad. There's a better way.

Good marketing begins with yourself.

You can pretend to market to an imaginary person, but you'd be more effective if you marketed your stuff to yourself. Chances are that with five billion people roaming the planet, somebody out there is just like you. Once you target yourself, you'd be targeting a million others. Your marketing will be efficient because you'll discover what the target market likes and dislikes from first-hand knowledge. The stellar marketing campaign will develop as your passion overtakes you. Oh, and you'll have tons of fun doing it.

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Posted on February 18

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