Why Business Sucking Is Better Than Nothing

1. Think big company.
2. Most of their stuff sucks.

Now, think:

1. New startup entrepreneurs.
2. They're vying to dominate the world.
3. They're slowly and gradually tinkering for the perfect product.
4. They're constantly pushing back their launch dates.
5. "We just got to perfect it some more," they yell.

What happens?

They run out of cash, while their "perfect" product never gets released.

Meanwhile, Big.Suck.Company grabs market share with Big.Suck.Product.

BOO.

As it turns out, you can't @^@! sell nothing; but, you can sell the S.U.C.K.

You. Ready.

Entrepreneurs lose customers because they're sitting at home, thinking, wondering, and tinkering.

• Result: Lost customers, daily/constantly/until-the-end-of-time.

Waiting to demo a product to Customer X because you haven't perfected the product yet?

Slap. Yo. Self.

Tip:

• ^1: Stick to launch dates / meeting times.
• ^2: Get in the habit of launching sucky things, by deadlines.
• ^3: Remember, Customer X prefers S.U.C.K. over blank.

Psychologically, you won't want to look like a dumb-dumb anyway, so you'll release something better than you might have imagined. Trust. Us.

At the very least, you'll give yourself a shot to impress Customer X.

(And, your subsequent constant iterations, and refinements to Customer X's ideas, will enthrall the major @$@ out of him further.)

Don't believe it?

Experiment!

If you don't believe anything you just read, try this:

• Test on Customer A: Show him your S.U.C.K. product.
• Test on Customer B: "Perfect" your product first before you present.

See who you attract more to the product.

You'll be pleasantlyfrokokin surprised.

As that one dude said, eighty percent of success is showing up.

Show. Up.

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