How to Discover Ridiculously Awesome Ideas

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Scenario: "Dude, I gotta find the perfect idea. Then, I'll start my business. Yay!" You know those people: your bubbly buddies, your cool colleagues, and the "popular" people you meet who's "just-this-close" to being an entrepreneur. But, they tell you: "I'm just waiting to perfect my idea." You wait two months later, and ask again how's it's going. "I'm still perfecting it," they say. About a year flies by: "Almost, sucka! Almost." Three years. "It's not perfect yet! Get off my case, bizzatchi." All throughout that time, those good-hearted folks are revising their ideas -- endlessly exclaiming: "I'm accounting for what the market needs." And so, what happens next? Nothing.

  1. They won't start in 2007, because "I'm still perfecting the idea for 2007."
  2. They won't start in 2008, because "I'm still perfecting the idea for 2008."
  3. Yadda, yadda, yada.

Remember folks: Ideas without execution = Useless. If you're waiting to find that next jillion-dollar idea, know this: You won't. So, just choose something; then, do that something. You'll start accumulating ideas that ultimately produce ridiculously-awesome-idea after ridiculously-awesome-idea. We promise.

Why Action Now is Super Sexy

You'll find a vast amount of profitable ideas when you do something -- anything! Yes, even if it's super-blah. "Oh-fo-sheezy?!" You betcha. "Doing anything" stands as your your best bet to finding profitable ideas because you're constantly experimenting with a dynamic market. We'll demonstrate how easy that sucka is.

Say you're selling something simple: custom t-shirts.

  1. You: "Yo! Your name on a t-shirt. $15."
    Buyer Bobby: "Oh-MY-gosh. NO WAY. Fo' sho!"
  2. Second sweet idea pops-up: "Hey, I can sell these custom t-shirts at Little League games to parents for their kids."
    Ring, ring, ring: You're making good profits for several months.
  3. Third sweet idea pops-up: "Wait, I can boost this business even further by selling customized t-shirts in bulk to the parents' businesses."
    Ring, ring, ring: Another awesome quarter for your fabulous business.
  4. Fourth sweet idea pops-up: "Those businesses use my t-shirts mainly for conferences. We'll also provide them with a fully-fleshed-out, customized branding for their conferences -- including custom-printed brochures, materials, and promotional items."
    Ring, ring, ring. Ringling, ring.
  5. Fifth sweet idea pops-up: "Eureka! We'll handle their entire conference, ensuring its super-dope success through a pay-for-performance policy. We'll boost clients' ROI by creating a super efficient 2-day scratch-to-ready cycle; attract the industry's super influential few through free event tickets, hotel stays, and airfare; and most importantly: creating themed-conference packages that leverage the entire network."

And, that sucka started with a $15 t-shirt.

You do one thing; an idea pops-up; you implement that; another idea pops-up; then another; and, another -- as the sweet cycle continues, endlessly. So, what can you expect next after you get that fifth sweet idea above? That sixth one will come knocking on your door. It's been waiting for you, where the kisses are hers and hers and his, three's company too.

That's How Great Businesses Generate their Ideas

Think Apple. Think 3M. Think Google. Think Proctor & Gamble. Most would think: "Hey, they just had their Eureka moments! We have to wait for the moment like they did." Uh-oh. Here's a secret among those great-idea discoverers: Instead of gunning for homers, they aimed for singles. Those small wins represented:

  1. Faster response.

    No red tape. No bureaucracy. Small teams. Faster communication. And ultimately, faster response times to market conditions.
  2. Less risk.

    Instead of plowing everything onto the table, they used 'a little resources here, a little resources there, and a little resources there.' That helped them understand which ideas needed more investment, and which they needed to drop.
    • If they needed to fund employee overtime:
      No cash = business done.
    • If they needed to pay unforeseen rental fees:
      No cash = business done.
    • If they needed to fund Q&A per federal guidelines:
      No cash = business done.
  3. Healthy cash-flow.

    Throwing all of your eggs in one basket drains cash they needed for the unexpected. For instance:
  4. Build-up of ideas spawns of kick-ass ideas.

    Here's the kicker: once you generate a profitable idea within your frugal budget, you'll start noticing ideas 'popping up from here, from there, from every-mutha-freakin-where.' It's the power of a domino effect. An idea, built on top of an idea, built on top of an idea = one sexy idea. One sexy idea, built on another sexy idea, built on another sexy idea = Ahh!

"So when do I know I have the most amazingly perfect idea in the world?!"

Keep this in check: You'll never find the "perfect" idea. "Perfection" doesn't exist. Anything and their mamas can improve. But, that doesn't mean you can't strive for perfection. So, the minute you think you have one super-dope idea, know that you've gotta find another one to eclipse it. According to a research study by two Stanford professors, businesses that fail rest on their laurels thinking they've "arrived." You know better. You're a badass. Of course, the hard part's just starting. The template to get you started -- sing it altogether now:

"I will do any-mutha-freakin'-thing, right now. Today. Oh, yes my badass will!"

 

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Posted on December 21

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