Sales Training

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Sales training is baloney. At least that's what most programs are. If they train you to be the stereotypical salesperson, walk away. If they show you a video of a "successful" salesmen who will exploit customers for company interests, run away. No, sprint away. Being a good salesperson requires you to forget everything you've perceived about the subject. Want the good news now? Anyone can become a successful salesperson with the right sales training. You won't need a particular persona to become effective. You won't need charisma, the ability to hype products, or even being able to generate as much BS as possible. What's you'll need is integrity. To be customer-centric. To treat your customers as if they were your grandparents. Great sales training focuses beyond short-term gain. It looks to the fourth sale. It looks to the needs of the customer. It begins with listening. It begins with telling the truth. It begins with giving value. Ultimately, it starts with building a relationship with the customer. At the heart of any client interaction, it starts with a solid relationship. It's the basis for all great marketing strategies, and it's the foundation of great selling. Remember, you can never sell the traditional way to a customer and expect long-term success from it. You can only start to build a solid relationship. Your sales with take care of themselves. That, we've found, is the greatest sales training of all.

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Posted on February 18

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