Trizle

Take Schmoshibooboo.

Schmoshibooboo might've been super successful in his school/community/organization/city/etc., but that could his ideas of his business skills when he competes against the world's best.

• So, Schmoshibooboo doesn't take advice from others.
• He relies on his 'piercing' insight to do X.

He ends up failing because he underestimates the experiences/skills/years-of-training of the competition.

Attaining Success in Context A != Attaining Success in Context B

For instance:

• Jay Leno kicked everyone's %$^%^ during late-night, but he's dying in prime time.
• Reggie Bush destroyed everyone playing for USC, but he's struggling in the NFL.
• Taylor Hicks ran away with American Idol, but didn't run away with our hearts (KA-ZINGGG!)

One solution:

1. See the competition as XX times better than you.
2. Work XXXXX times harder

Beat Monstrosity.

Imagine the New York Yankees having:

• Derek Jeter on the disabled list.
• Alex Rodriguez on the disabled list.
• Hideki Matsui on the disabled list.
• Mariano Rivera on the disabled list.

"Hey! You guys contributed so much in the past! Take a break! Super high five!", as they would fill their lineup with minor leaguers who can't hit.

How sucky-suck-suck would the Yankees suckiness become?

Your Economy Needs Your Magic

Economies that have their superstars sitting on the sidelines become T.H.E.S.U.C.K.

You will never find a quick and easy way to get filthy rich because a sustainable economy needs the best-of-the-best to continually perform and provide value to the rest of the people around them.

• Societies suffer when Population X remain idle.
• Strong economic systems will ensure that only those who provide the most value to the rest of the system will benefit the most.

The true path to prosperity?

WORK.

Embrace work.

How did Wayne Gretzky become so good at hockey? He stressed this mofro:

• "I skate to where the puck is going to be, not to where it has been."

Crazy dooders instead take this route:

• WE WILL BEAT FACEBOOK
• WE WILL COMPETE AGAINST OCTOBER 2009 FACEBOOK

Crazy dooders eventually fail months later as MARCH 2010 FACEBOOK COMES ALONG AND KICKS ASS.

How do great companies choose select their next product ideas?

• They focus on where technology is going.
• They then build stuff that accommodates that future.

For instance, YouTube was a freakish money-loser for Google when Google purchased it for $1.6B.

Peeps were saying:

• Google's losing billions!
• Gosh! What is Google thinking!
• LOLOLOLOLOL at Google inept execs! FAIL FAIL FAIL

But then like crazy monster freak of muscles Donovan McNabb of the Phila-$^@-delphia Eagles playing against little 3-year old one-legged toddlers with asthma, Google went storming back.

• Google knew that hardware costs would continue to decrease like a freak.
• Google also knew video was going to be an even bigger medium for the internet's future.
• What happened?

Google's now reaping ridiculous profits through YouTube, as costs dwindle; and, the social video monster will help them compete like KINGS as the web gets more interactive.

The steps:

• See where the world is going.
• Build for it.

Compete against Future.

Joe Bibo interviews Schmo; Schmo respond with the repetitive WEs:

• "We do X."
• "We focus on X."
• "We provide X.

What happens when you use WE in your company newsletters/websites/manuals/docs/etc.?

• Using WE sucks you up.
• Instead of strengthening your company's brand in front of anyone who listens you to, you strengthen the word WE.

Instead, try using your company name more.

• Trizzy does X.
• Trizzy focuses on X.
• Trizzy provides X.

The more you see someone, the more you like that someone.

The more you hear about X, the more you're fond of X.

• It's how we developed middle school crushes.
• We constantly think about Person X.
• Every time we thought of Person X, the more we liked Person X.

You respond more to the name "Miley Cyrus" than you do "Demi Lovato" because you hear "Miley Cyrus" more.

Make people subconsciously like your company more by repeating your company name like a %^@%^@ freak.

[Your company name].

Ever watch a little montage filled with inspirational music?

(e.g., music-filled montages at the end of an NBA season, or the closing ceremony montages at the Olympic games, or some ridiculous wedding video)

• YOU KNOW YOU WERE INSPIRED HIGH FIVE
• BAM.

Adapt the mindset to your workplace.

1. Listen to music that inspires you while you're working.
2. GO.

You'll start imagining as if you're about to lead your team to winning a ^%^^$^^$^^ championship.

INSPIRATIONAL WIN.

Music.

1. 9658409 customers yell at you.
2. Bob quits.

Bob's skills remain stagnant; instead of increasing his  customer service skills, his skills remain where they are last day/week/month/etc.

Stress strengthens your muscles to deal with more stress.

It's like a little kid playing basketball with grownups; eventually, the little kid becomes a better basketball player because he stresses his skills to adapt playing against better players.

Then when he plays against kids his age:

• KOBE BRYANT

Every time a prospect viciously rejects you, and you accommodate the stress, you start building bigger buffers to deal with more-and-more stress.

Stress = good.

Welcome it. Improve X.

1. You're about to do something super bad.
2. Your mind gives you second thoughts about doing something super bad.
3. You do the super bad thing anyway.

You end up regretting what you did.

Your big freakish fat smart irrational side of your brain > your rational side.

Experience

The irrational side builds on years/decades of experience.

• It's why you feel bad when you procrastinate.
• It's why you feel good when you choose to help someone.

Guide yourself by listening to YO-SELF.

Shabambizzle.

Gut.

1. You're running a neighborhood chili restaurant.
2. You're gunning for that big freakish competitor across the street.
3. You try to beat them each and every day, but you suck; you can't.

"WHAT OH WHAT DO I DO?" you ask.

Super Treezy tells you to slap yourself and quit being a pencil butt because you suck and everyone knows this fact. He explains:

1. Don't beat your biggest competitor.
2. Instead, beat how many visitors you got last week.
3. Do the above endlessly.

That is, your weekly goal:

• Beat how many visitors you had last week.

That's it.

Improving Endlessly

If you beat your records constantly, Super Treezy explains, time-by-time/day-by-day your company eventually catches up to the complacent Big Competitor.

1. Google doesn't try to beat Microsoft.
2. Instead, it focuses inward -- trying to obliterate its last quarter's earnings.
3. Google can't do anything about Microsoft; but, it can improve how much value it provides the world.

Time-by-time, as you focus on improving what you do over time, you eventually catch up to Competitor X.

Focus inward, and improve/improve/improve/improve.

Super Treezy gives you a HIGH FIVE OH YEAH.

Beat your records.

1. You sell an Item A for $100.
2. The item costs you $95.
3. You get a $5 profit margin.

Now peep this:

1. You sell Item B for $150.
2. The item costs you $95.
3. You get a $55 profit margin. 

That means the profits you earn selling:

• 11 sales of Item A = 1 sale of Item B

"WHAT THE THAT IS CRAZY," you're thinking.

The higher your profit margins, the exponentially less ^ of customers you'll need to sell to earn X.

Focus on The Margins

How important are margins?

Take Item A in the previous example.

• Increasing Item A's by $5 (i.e., $105) = you double your earnings.
• You can sell 1 item instead of 2, and make the same $.

Or this:

• Decreasing Item A's costs by $5 (i.e., $95) = you double your earnings.
• You can sell 1 item instead of 2, and make the same $.

By improving your margins by even a little, your company starts earning more-and-more-and-%^@%^@%^@%^@-more.

It's why astronomical financial winners like Warren Buffett and Walmart are super-to-the-freak cheap.

Margins, margins, margins.

• Bill Gates = most criticized man in business.
• Tiger Woods = most criticized man in golf.
• Kobe Bryant = most criticized man in basketball.
• Your BIG Competitor = most criticized in your industry.

Why the hate?

Because humans crave status (i.e., Person X is happier being the top dog in a poor neighborhood than the small dog in a rich neighborhood), criticisms tell you Person X wants to take you down a notch to feel more content.

• Like gossipy high school girls telling their friends that the hottest girl in their class is the biggest frickin %^@$, Bob going out of his way totell you how much you suck means Bob probably secretly envies you.

The hater-ader-ade tells you you're doing something well.

The astronomically successful will this:

• 'The more successful I've/we've become, the more criticisms I've/we've gotten.'

Random criticisms = good.

Embrace.